2019年第24届中国国际厨房、卫浴设施展览会（以下简称“上海厨卫展”）于5月27-30日在上海新国际博览中心隆重举行。来自世界各地的厨卫品牌，在这场“卫浴奥斯卡”上纷纷发大招。PChouse太平洋家居网全程直击上海厨卫展，并有幸采访到为鹰卫浴总经理Javier Iglesias先生，一起听他对行业的独到见解。
Kitchen and Bath China 2019 (hereinafter referred to as’ KBC’) was held from 27 to 30 May 2019 at Shanghai New International Expo Center (SNIEC). As one of the most powerful sanitary ware brands with a long history in China, YING Bathroom showed new products in the exhibition. On the same day, YING and the third season of Secret Homage To Hero of CCTV-2 cooperation signing ceremony was held at the exhibition. Behind these changes, what judgment on the trend of industry and consumption is YING Bathroom based on? In view of this, PChouse got the precious opportunity to interview Mr. Javier Iglesias, the Managing Director of YING Bathroom, to listen to his own distinctive opinions of the industry. 
受访者：鹰卫浴总经理Javier Iglesias先生
Guest：Mr. Javier Iglesias (Managing Director of YING Bathroom) 【PChouse】据悉本次展会的展馆设计运用水元素去诠释鹰卫浴“无忧、适度、永续”的理念，可以分享一下其代表意义是什么吗？
【PChouse】It’s reported that the design of this exhibition hall has used the element of water to show the idea of “Carefree, Non Excessive, Sustainable”, so could you share the meaning with us please? 【哈维先生】本次鹰卫浴展位主题是基于智能化和“无忧、适度、永续”这三大理念出发的。关于“无忧”，我们在产品设计时投入了科技元素，保证产品的质量稳定，同时也是对客户做出的承诺。此外，我们也十分注重售后服务，我们希望尽可能了解和满足客户的各种需求。关于“适度”，这代表我们的产品专注于客户的实际需求，致力提供对用户友好的设计，这也是鹰卫浴拥有专属的设计团队，参与研发过程的原因。关于“永续”，我们的产品都使用环保的原材料，在产品加工工艺上，鹰卫浴投入了大量精力和费用，只为降低生产对环境所带来的不良影响，同时我们也在不断改进材料和技术，在保证产品质量的同时，最大程度满足环境可持续发展的目标。
【Mr. Javier Iglesias】In bathroom, a lot of people feel like smart living. Therefore，the new products of the exhibition, whether from aesthetic art, scientific and technological innovation, practical functions, or humanistic care, adhere to the brand concept of "smart living", basically based on three different pillars.
The first pillar is ‘Carefree’, that means we did every design with new technology in our products, in order to have a very stable quality. We need to understand the problems of our customers, including healthy and environmentally friendly materials, elegant appearance design, humanized function, to provide consumers with "easy to use and affordable" products. That’s why we are investing in new technology in order to make life easier and solve the problems for our customers in time. We also care about the after sales service. To make sure that whatever we deliver to our customers, it will comply with the commitments that we cast in terms of quality and service.
The second one is ‘Non Excessive’, which stands that our designs are thought to be friendly designs for the customers, no excessive designs but focus on the real needs of customers. We provide individual style space and products, with high quality as the basic purpose. It is not superficial, but attentive, with a sense of self-individuality and value. That's why we found a full team of designers in our company, focusing on the research and development process with the company in order to make it possible to deliver the needed products in the market.
The third one is ‘Sustainable’, we not only use environmental friendly materials in our products, but also improve the production processes and materials, to make sure the high quality of our approach. In addition, we are trying to make the whole system recyclable. Also in terms of solving customer’s problem we estimate, we provide very good quality of products that could fulfill the needs of our customers. We are also doing a lot of investments on environmental protection equipments such as dust removal system, wastewater treatment system, in order to be able to make this in the factories avoid any bad influence to the environment and the society. 【PChouse】如今的消费群体在生活品质上越来越追求个性、舒适、健康，那本次展会鹰卫浴是否有新品亮相呢？可以分享一下其中一款产品在设计上和功能上有哪些特别的亮点吗？
【PChouse】Nowadays, consumers are pursuing personality, comfort and health in life quality, so will YING Bathroom show any new products in this exhibition? Could you share some special highlights in design and function of one specific product with us please? 【哈维先生】鹰卫浴一直十分注重对中国市场消费趋势的研究，针对中国市场，我们推出了很多产品，包括外观的全新设计和技术的革新，做这些的目的是为了让产品在使用上更加简单和方便。就像智能马桶产品，我们投入了很多新技术，让所有配件在长期使用过程中能保持稳定。还有在抗菌釉面材料等研发上，鹰卫浴投入了大量资金，只为研究出更有潜力的新型材料、更高科技的生产机器和更好的生产流水，为市场提供更优质的服务。
【Mr. Javier Iglesias】 Our company is trying to focus a lot on products, especially the new trend in China. We are launching a lot of products with new technologies, we are introducing now they're well controlled that makes easier for the functioning. Such as BS86H intelligent toilet，the intelligent one-button knob makes our experience pleasure. It runs by turning and pressing, realizes multiple function experience such as comfort spray、lady spray、drying, and we can choose gear position and water pressure adjustment, without position restriction. It uses variable frequency instant heating technology, which supplies water heating instantaneous, and keeping on constant temperature. Independent flushing system makes the water pressure unlimited when flushes. It flushes for 3.9L every time, saves much water than usual. Super drying system makes drying faster than before. We also invest the new technology to make sure that the quality will be stable even in the future.
We invest a lot in our factory, for example, the automatic high-pressure molding production line, based on mechanized production, it runs through intelligent control and overall high strength pressure，100% integral molding, avoid cracking and leakage. It takes 60 minutes for every molding to improve efficiency greatly, save labor for 50%, and make possible that we could deliver better quality products than usual.
In the future, we will invest more in technology and equipment to improve product quality and productivity. 【PChouse】鹰卫浴以技术见长，在技术方面与同行相比有哪些优势呢？
【PChouse】As we all know that YING Bathroom is famous for its technique, what are the advantages of YING when compared with its competitors in technology? 【哈维先生】众所周知，鹰卫浴的品质有赖于我们的制造技术，并且始终以为客户提供最好的产品为宗旨。作为生产商，我们意识到产品质量是一切的基础，因此，鹰卫浴的工厂有着完善的管理系统，以确保生产出来的产品与我们向客户所承诺的一致，同时，我刚才也提到，我们在生产和研发商始终保持大量的投入和资金支持，不断改进生产技术，在提供高质量产品的同时，减少对环境的污染。
【Mr. Javier Iglesias】Everyone knows that the quality of YING, and we are the manufacturer of products, is always based on delivering most possible quality to our customers. We also realize that the quality is the key point on the basis for any of the approaches we do.
That's why we have a very strong finite control system in our factories to make sure that the products we process are in accord with what we promised to the customers. Also, as we mention before, we are also investing a lot in all these processes and improving processes and technologies in the factories to make possible that these qualities are stable and with a minimum impact on the environment.
YING and Secret Homage To Hero of CCTV2 cooperation signing ceremony 【PChouse】得知本次展会鹰卫浴将与CCTV2《秘密大改造》第三季正式签约，能跟我们分享下为什么会选择与CCTV2这档节目合作呢？
【PChouse】It is reported that YING will sign up with the third season Secret Homage To Hero of CCTV 2, what is the cooperation point? Why do you choose this program? 【哈维先生】《秘密大改造》已经到了第三季，这次跟节目组的合作对于鹰卫浴来说是一次重要的机遇，它不仅为我们提供一个宣传的平台，更因为这档节目“以匠心，暖人心”的初衷与鹰卫浴的理念不谋而合。其实，鹰卫浴早很早以前就有着这样的使命，致力于提高人们的生活质量，这是一条漫长的道路，而我们在一步一步地走过来。这是一次战略性的合作，同时我们认为，所有企业都应该有这样的社会责任感，希望通过这次的合作，加强这种社会责任感的意识形态，为提高人们的生活质量贡献一分力量。
【Mr. Javier Iglesias】Secret Homage To Hero is the third season now. We believe that the information provided by this collaboration between CCTV-2 and YING Bathroom is very important for us, not only because it gives us the expansion provided by CCTV-2, but also because this TV program improves the quality of life. This idea in fact has been already done in YING Bathroom for long time. We have really done a lot of activities that’s very far away in the mountains in the past. We make the life of this type of people much easier. And this is an important strategy collaboration for admission, because it joins our main goal, which also makes life easier to our customers. We consider that all the companies in the world should have a social responsibility, and we think this collaboration between CCTV-2 and YING also strengthens this kind of ideology of social responsibility, and really improves the quality of life. 【PChouse】因为《秘密大改造》这个节目其实也有跟很多知名的设计师有合作，所以这会不会也促使鹰卫浴在除了产品质量以外，更多关于产品设计的合作机遇呢？
【PChouse】Since this TV program cooperates with lots of famous designers, in addition to the quality, YING will promote more fancy products? 【哈维先生】我们的三大理念之一“适度”，谈的就是对产品的设计，它不是花俏的设计，而是实用的、迎合用户需求的设计。在过去我们跟许多优秀设计师有过合作，未来我们也会继续这种合作，跟上中国市场的趋势，因为不同的年龄层，他们的喜好是不一样的，所以我们必须不断提升自己的设计能力，让产品的接受度和认可度更高，以迎合当今市场和消费者的需求。
【Mr. Javier Iglesias】within this philosophy of ‘non excessive’, our designs are thought to be fancy designs, but not extravagant designs. But it's true that Chinese market requires a lot of innovation of new products. So we get a whole team of designers in the company working for us. We also collaborated with many famous designers in the past. And we are going to collaborate with many famous programs in the future, in order to catch up with the new trend in China, especially young customers that require special designs. Because the different generations have different preferences, we want to catch up with the trend to make sure the designs that we deliver to the market is in accordance with what the market is needed.
Mr. Javier Iglesias introduces products 【PChouse】那未来鹰卫浴又将会有怎样的推广和宣传计划呢？
【PChouse】What’s the promotion programs for YING in the future? 【哈维先生】目前我们市场部采用了许多与以往不一样的推广策略，除了跟CCTV-2的合作，我们还参与了一些线上和线下的活动。同时，我们各地经销商也参与了这些推广活动的推进，他们强大的技术背景和丰富的知识储备，可以为我们在市场推广中遇到的问题，提供解决方案和建议。另外，我们还做了广告投放、展会摊位等，鹰卫浴随时都做好了向外界展示品牌实力的准备。我们意识到，在这个竞争激烈的市场，这条路不容易走，但在未来，我们依然会做更多的尝试，发现更多的可能性。
【Mr. Javier Iglesias】We have just held a cooperation signing ceremony with CCTV-2 Secret Homage To Hero, and next, we will help the implementation of this TV program. Besides, we are in collaboration with some online and offline promotional activities for both digital and traditional marketing. We are also pushing a lot through our master dealers as we have a very strong master dealer channel, they have a lot of knowledge and strong capability that can really supply and solve the problems of our estimates of the market. We are also working on some marketing support activities, like doing billboards, booth-shows and ready to show the strength of this brand in the market. But we know there is a long way to go because China is a very competitive market, there are lots of people and companies involved in the market. And we know that we need to test a lot of things in the future. 【PChouse】还有其他的一些理念或者计划想要跟我们分享吗？
【PChouse】Do you have any other promotion or idea that you want to share with us? 【哈维先生】鹰卫浴扎根行业多年，我们始终将质量和企业的生命联系在一起，像我一直强调的，在研发上我们不断创新、不断投入，一直致力于提高产品的质量。我相信，在未来鹰卫浴在中国还有更大的发展空间，能够覆盖更多的中国家庭，为客户解决更多的卫浴问题。
【Mr. Javier Iglesias】YING Bathroom is a very good brand that has been always linked to the idea of good quality development. It has worked in this field for many years. So this is our main point to promote quality of goods. I'm always introducing the three pillars “Carefree, Non Excessive, Sustainable” of smart living. That's why we are enforcing a lot of our departments. We are doing a lot of investment for new technologies in the loop. And we are sure that in the future we have a lot of room to grow in China, to reach as many families in China, to be able to solve more problems of our customers. 【PChouse】Thank you for accepting our interview. Mr. Javier Iglesias, Thanks very much. |
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